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 | | About us
Latest updates  "we sell racing models of real cars often at discount prices, and help modellers to "get slotted" with SSD and compatible slot car products from other manufacturers such as Slot-IT and Ninco."
 | Cheddar's Scalextric Slot Car Centre, incorporating digitalslotcar.co.uk, has been operating since the dawn of digital slot car racing in 2004. Husband and wife team Martin and Andrea run this web shop - with help from Alison on the phones - along with a small private Scalextric Sport Digital (SSD) circuit. Martin is also the current webmaster for the slot car association, the NSCC. SSD is made by the British company Hornby plc (also the model railway people who now own Airfix and Corgi too), the brand having been in existence for over 50 years since it was established by Fred Francis' Minimodels company in 1957. The products are all still British-designed, but now assembled abroad. As well as this business Martin also runs a web design and hosting company specialising in e-commerce sites like this one. You can see all the latest news from both businesses plus titbits of information about all manner of other topics in the Twitter panel on the left. Our service is focused towards the average home "rug" racer, or those setting up a small permanent layout in a bedroom, shed or loft. If you are a wife, girlfriend, parent or other relative or friend of a "Scalextric petrolhead" needing help with a gift purchase, we are more than happy to put forward some ideas and give you some jargon-free advice. We know of no other retailers who can offer the same level of Scalextric Digital-specific product support and knowledge that you will find in our shop sections and supporting pages. We even cover the subject in more depth than Hornby's own Scalextric site. Hopefully, compared to other well known slot car web sites, you will find our prices competitive, the site quick and easy to navigate and properly spelt, and giving you all the information you need to make the right buying decision. And whereas some stores will just give you a thumbnail picture, product name and price, we try wherever appropriate to give more detail about products and digitalisation options too. If you need more help, just ask, pick up the phone and you will always be able to speak to someone, or leave a message out of hours. If you need a product we don't stock or have a question we can't answer, we will do our best to point you in the direction of someone who can help - even if it's another retailer. So please bookmark this site as a useful SSD reference. Unless otherwise stated all items on this site are boxed originals.
We occasionally have some excess stock to shift which we will list on Ebay, but generally speaking you won't find us with much of a presence on there, mainly due to problems we have encountered with the Ebay/Paypal system in the past. |
| Our store and track We used to run a small bricks-and-mortar store plus public race circuit, but had to close it due to spiralling costs. However if you place an order on-line, you can collect in person and save a bit of money on the postage if you are within sensible travelling distance of Cheddar in Somerset. Simply use the "PAYMENT BEFORE COLLECTION" option in the checkout and we will send you a revised receipt with a reduced total which you can pay by cash on collection (sorry no cheques or cards on collection). Orders can usually be collected Mon-Sat 10am to 4pm but don't just turn up, please make an appointment for collection and we will let you know where to come to.
Our old public circuit has now been reworked into a smaller private layout (image below) which customers can pre-book for testing purposes, find out more here. |  | Our philosophy
This site aims to fill the space between the basic product information available from the manufacturers, and the world of the advanced club slot car racer. As hands-on users of the Scalextric system, we can offer a more knowledgeable, personal service than the average "pack it and ship it" retailer, to help you get the most enjoyment from the racing experience. The success of our business is built on good product knowledge which as our customers have told us, sadly cannot be said for many other retailers these days. |  | | There is sadly a lot of "mis-selling" of Scalextric going on, from the big toy retailers down to the small online auction seller. Either by people who don't use it themselves and don't know the product detail, don't know a plug-ready from a digital-ready from a pre-chipped car, or who mislead customers into buying products they may not need, and so on. Boxed sets split up and sold on with different contents to what's on the box lid are rife. Small item profits topped up with extortionate shipping costs are also commonplace. Some sellers even pinch our personal copy for their own Scalextric web sites and pass it off as their own, so we've had to implement a tracking system to try and stop that happening. Trading Standards where are you? | Anyway, in the current economic climate we aim to continue to offer good service and competitive prices - not necessarily the cheapest, but then we need sensible profit margins, after all we don't want to go the way of Woolworths and MFI! If you are looking for "our best deal" we don't haggle on prices but there are many web discount stores who will. But will they still be around to offer you support and service next year? The prices you see here are as suggested by our accountant as being competitive without us risking becoming insolvent!
So by buying from us you will be making a more informed purchase, and supporting an independent family business, thus in a small way helping to ensure that slot car racing continues to flourish, does not end up as just a set of miscellaneous stock lines at the bottom of Chain Store plc's balance sheet. | Customer feedback
Here are just a few recent examples of the balance of types of comments (mostly good!) made by our customers via email, phone, or with an order:
"Thank you for an excellent service" A.S. of Cornwall "Very useful site for new Scalextric Digital users" M.J. of Wiltshire "Excellent product range" S.M. of Merseyside "Having spoken to Martin I found he was first class in helping me to understand all about digital Scalextric. Also very fast service, thank you very much" J.S. of Nottingham "Like the on line help chat facility" S.C. of Wiltshire "Found you by recommendation" E.J. of Worcestershire "Thanks for a very well packed two parcels. I shall be ordering some more items soon" R.E. of Surrey "Fantastic service last time - this site is a real find!" H.N. of Cheshire "Need more detailed images of products" N.G. of Wiltshire [now implemented, ongoing process] "Excellent site. Have ordered with you due to good info on site" C.S. of Dorset "Excellent website, and service. Jad*** never got back to us. You are obviously the guys to know". J.H. of Somerset. "Process for adding multiple products to basket is rather clunky" G.H. of Berkshire [this particular issue since improved] "Great site, full of useful and friendly information. Really feels like a proper shop online, not just a list of products and a checkout process." T.G. of Hertfordshire "Fantastic helpful site" P.W. of Bristol "Great and useful site. Prices mostly good" C.W. of Bedfordshire "I ordered a car from you at 3pm on Friday 19th Dec and it arrived this morning (Saturday 20th). Very impressed." A.P. of Surrey "Fantastic service and incredibly quick delivery." D.P. of London "My order arrived today, thank you for the great service, sadly a rarity these days." G.S. of Surrey "One of the guide blades has broken...the car has only been round the track four times." I.K. of Wiltshire [refund offered and recommended to contact Hornby Customer Care] "It makes a nice change being able to deal with a real person and I will certainly use your site again." C.A. of Berkshire "Website is a lot easier to manage than some of the other online traders (Pen*** MR* and ****city to name a few)", P.S. of Germany "I like the service but not the web site, as I find it hard to navigate" R.P. of Lancashire "Great website - lots of useful info for a born again boy racer" C.W. of Sussex "I like your site - very friendly and helpful, much better than other sites I saw previously while searching for this particular part!" J.H. of Sussex "Good website and excellent service" G.G. of Manchester "Much better than Scalextric site" S.C. of Hampshire "Just thought I'd say I recently brought the Limited Edition "The Italian Job" Scalextric set from yourselves. The service / shipment I received was excellent. Very fast shipping and a very easy to use ordering system. Thank you for making ordering online very easy. Something many companies fail to do." M.R. of Leicestershire. "Thank you for your excellent service, two extremely happy children!!" R.K. of Cambridgeshire "Fantastic service, previous cars chipped to a professional standard and all work fine" A.S. of West Midlands "Thought you were very helpful" K.M. of Derbyshire "Grand site and to the point" P.S. of Co Antrim "Recommended by Scalextric" G.S. of Gloucestershire
Feedback can also be seen, and submitted automatically at Freeindex:
As well as our increasing base of UK customers, in 2008 we have also been shipping Scalextric out to Denmark, Ireland, Australia, Finland, Sweden, Belgium, France, Norway and the USA amongst others.
| For the quickest service please order and pay on line (rather than by phone), as this method checks against available stock, reserves items for you and sends you automated acknowledgements. Credit/debit card details for all purchases, including pre-orders, are processed in real time via a secure 3rd party payment provider. EURO prices shown are a guideline only, you will be charged in Pounds Sterling, converted to Euros at the prevailing rate by your card provider. * VAT and UK postage and packing (except Highlands and Islands) is included in prices shown. For Channel Islands and overseas orders, and also to add expedited delivery, see the shipping section. |  |  |